1984 Hot Success!

Electra’s employees were always encouraged to come up with new ideas. These took shape in a small corner of the factory, and sometimes brought about real revolutions

Production of solar panels

Electra’s employees were always encouraged to come up with new ideas. These took shape in a small corner of the factory, and sometimes brought about real revolutions. One such idea was ‘The Beehive – Solar Heat Panels’, which was developed over six years, from 1978 to 1984.

A review by the Standards Institution of Israel claimed that this was one of the most advanced inventions relating to solar energy on the Israeli market. The solar panel, whose shape resembled a beehive, could heat 150 liters of water, double the amount of existing technologies. The ‘Beehive’ was successfully marketed in Israel, and a solar energy department was set up in the factory.

Despite the success of the Solar Department, which went on to develop technology for swimming pools, showers and heating surfaces, in 1984 the company decided to focus on the areas in which it was a market leader. As part of this strategic move the solar department was closed. In that same year the organization underwent several changes, and the company split into two main divisions – the consumer products division and the electro-mechanical division.