The 1980's saw Electra actively looking for new consumer products, in new categories. The company wanted the chance to profit year-round, not seasonally, as is the case with air-conditioning
Developing a vegetable drying machine
The 1980’s saw Electra actively looking for new consumer products, in new categories. The company wanted the chance to profit year-round, not seasonally, as is the case with air-conditioning.
The idea was practical but challenging. They decided to develop a device for drying vegetables, for the preserved food industry. Electra’s advantage was that the product was based on air-conditioning technology and required equipment they already had.
Once up and running, a large client in the Netherlands, a huge onion-growing country, asked Electra to manufacture a device that could dry ten tons of onion per hour. Electra’s Air-Conditioning Production Department succeeded in manufacturing a 70 meter-long machine for drying onions, one of the largest machines in the world, four times bigger than the competitors.
The machine was sent to the Netherlands in parts, and several groups of seven technicians labored for three month periods to put it together, until it was up and running to the client’s satisfaction.
Electra had proven that its R&D department was a dedicated, skilled, professional team that was lead by its persistence and desire to turn an innovative idea into a product that satisfied the client.