1973 Electra goes Global

In the decade between 1961 and 1971, Electra’s production volume grew to enormous proportions. In its first three years of production the factory sold around 600 air-conditioning units. Within a decade they had opened five branches overseas

The Electra factory moves to a bigger, brighter site

In the decade between 1961 and 1971, Electra’s production volume grew to enormous proportions. In its first three years of production the factory sold around 600  air-conditioning units. Within a decade they had opened five branches overseas (in South Africa, Australia, Spain, the UK and Kenya), and quickly learned about the world of export.

During this time, air-conditioning engineers were sent abroad with their families to manage sales on the ground. Electra was producing air-conditioners for all of Marks and Spencer’s branches in the UK as well as supplying a growing demand for central air-conditioning in private homes. There was no choice but to increase the size of the factory in order to answer growing demands.

It took several bulldozers to flatten the three acres of sand dunes, which were to become the grounds of a new factory. By mid- 1972 the entrance gate was built, and the first department to be completed and move in was the new Battery Department (part of a long-term plan to stop buying batteries from suppliers). The rest of the move into the new factory was done in stages, one department at a time: central air-conditioning, sheet metal processing, paint, elevators, air-conditioner assembly and electricity boards. The move was completed in 1973, with the 400 employees working in shifts around the clock.

Today’s factory is spread over 14 acres, including advanced laboratories, LEAN Production and complex logistics systems. The factory works together with leading European companies in the field of heat pumps, and specializes in developing products at the forefront of technology.