Celebrating 70 years of excellence
Established 70 years ago as a small shop for electrical appliances, Electra has grown to become a leader in the Israeli industry. Excellence and uncompromised professionalism, alongside technological leadership, integrity and reliability, have been and remain the company's source of success.
Many moments of inspiration, innovation and accomplishment have made Electra into the leader it is today. We are happy to share them with you.
Excellence and uncompromised professionalism,
alongside technological leadership, integrity and reliability,
have been and remain the company\'s source of success.
It is these values that drive us continue our search
for tomorrow’s technology, and to leverage it to provide
Israeli consumers with products that will improve
their quality of life, at home.
to experience Electra’s journy in time
or go back to the beginning